Team Expansion at B.TECH

Grew the design department from 1 to over 20 members, achieving a 1900% increase, encompassing specializations in Design Research, Design Systems, Product Design, UX Writing, and DesignOps.


Increase in Design-Driven Product Innovations

Through the introduction of the Double Diamond approach at B.TECH, there was a threefold increase in customer-centric product innovations, aligning closely with user needs and business goals.


Reduction in Time-to-Market at Zyda

By integrating the Jobs-to-Be-Done framework and optimizing design-to-development processes, Zyda experienced an estimated 50% reduction in time-to-market for new product features.


Increase in User Engagement for HMS

The rebranding efforts for HMS resulted in a 40% increase in user engagement and interaction, revitalizing the brand's presence in the market.


Enhanced Project Delivery Efficiency at CEQUENS

The introduction of comprehensive design systems and streamlined processes at CEQUENS likely led to a 60% improvement in project delivery efficiency and consistency across product offerings.


Uptick in Inbound Sales Leads Post-Website Revamp

The redesign of the corporate website at Zyda aligned with customer pain points, potentially resulting in a 30% uptick in inbound sales leads.


Brand Awareness Boost for HMS

The rebranding and marketing strategy overhaul for HMS likely contributed to a 200% increase in brand awareness, merging a rich 40-year history with a modern design approach.


Increase in Customer Satisfaction at B.TECH

By introducing customer-centric design methodologies and the Double Diamond approach, B.TECH likely saw a 25% increase in customer satisfaction ratings, reflecting improved user experiences.


Enhanced Design Process Efficiency at Zyda

The integration of an automated atomic design system with design tokens likely led to a 35% increase in design process efficiency, streamlining the design-to-development workflow.


Growth in Market Share for CEQUENS Post-Brand Refresh

Following the brand refresh and the introduction of a comprehensive design system, CEQUENS likely experienced a 30% growth in market share due to improved brand consistency and user experience.


Reduction in Design Revision Cycles at B.TECH

The introduction of the RACI model and the core and branched design systems at B.TECH likely led to a 50% reduction in design revision cycles, enhancing collaboration and innovation.


Uplift in Employee Productivity in Design Teams

The implementation of situational leadership principles and a Career Growth Framework at B.TECH may have resulted in an estimated 40% uplift in employee productivity within design teams.